An American in the case of a blog Description: Whenever a friend to Los Angeles, he will take them
cheap north face jackets Rodeo Drive (all luxury brands together to) - very few people really spend money there, but someone will be curious about the total go into, and then surprised at why a Versace jacket of 3000 U.S. dollars can sell such a high price. In this regard, the American explanation is that - Versace, only this one brand, is enough to show them and GAP (another mid-range clothing brand) What is the difference between the price, although the latter for only 100 U.S. dollars.
Pricing on the unique enough to increase the luxury brand for the people of extraordinary mystery. Thus, "how much money to buy a suit sets bounds even move," this issue once Swarthmore College (Swarthmore College), Professor of Psychology, Barry Schwarz very confused.
Schwarz first Boyds in Philadelphia men's shop to see the shelves of 3000 U.S. dollars on a price of Brioni (a Kennedy family, such as the United States give the upper classes of society are being installed to provide the VENDOR) suite, the first impression that prices are "really high outrageous . " After that experience even in the luxury pricing for Schwarz triggered a series of studies, he will be the "commodity price" described as "anchor" is their pricing for some of the merchandise can not be clearly established a price cap - This is luxury goods and fashion industries, the pricing rule used.
"Assuming a consumer from consumer goods to try to decrypt its own luxury pricing is making a serious mistake." Lu said. As an example of a bottle opener, bottle opener has a function for luxury goods is not enough because those sky-high price of goods to meet the aesthetic needs of people, so from the design, the concept of up, we need additional input; In addition, the opener must be a symbol of social status, reflecting some kind of cultural taste. Therefore, luxury goods manufacturers need to re-invest additional funds, with a view to cater to the latter "spiritual dimension" required.
Netzler
cheap north face jackets was in the "extravagant affluence brought about by" the book states: luxury goods manufacturers will also strive to maintain a lower cost and avoid waste, but the general question about the cost are secondary. This will bring brand-name and non-prestigious distinction: the former always ask ourselves "Can I use this product at the best things are what"; the latter question their own "me at the cost of the scope of the best things available What is. "
Posted: Sun Jan 11, 2009 8:07 am